Our Story

Kinetic was founded in 2020 by me (Aretha) when I was 14, with no clear direction of the career I wanted to pursue! I’ve always had an obsession with accessorising and gold, which comes as no surprise - my mum draped me and my sister in the most stunning jewelry. As I grew older and developed the brand, I realised my love for jewelry wasn’t just about looking beautiful - it was about confidence, empowerment, and finding pieces that last. Now, at 19, I’m pursuing my passion full-time, creating jewelry that makes women feel confident, luxurious, and ready to take on the world. What sets Kinetic apart is my commitment to craftsmanship and quality. Each piece is made to endure, just like the women who wear them. My story shows that women are capable of anything—with a little bit of bling and a lot of belief—regardless of the obstacles I’ve faced over the past 5 years. I’m here to prove that luxury doesn’t have to come with a premium price tag; it’s about finding pieces that stand the test of time, pieces that you can wear for years and never want to take off.